Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. In this article, we’ll cover what

Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and

A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. It sets a clear measure of success. But many teams struggle to set the right outcome. Whether they have a hard time negotiating with stakeholders, feel pressure to commit to multiple outcomes,

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Whether you are brand new to conducting customer

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. It’s one of the highest value activities we can do. And sadly, most product teams don’t do any assumption testing at all. And those that do, don’t