Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin, Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time. Want to check out the other posts in this series? […]
Doing Discovery Well: How to Measure and Guide Your Team
How do you know that you are doing discovery well? If you want to improve your discovery process, what outcomes help you track your progress? I get asked these questions often. I like that teams are trying to take an outcome-focused mindset to their discovery practice. The good news is setting discovery outcomes is no […]
Goals, Processes, & Habits: A Recipe for Success
It’s December which means it’s time to reflect on the year and look forward to the coming year. Last week, I wrote about my annual retrospective and how I choose priorities for the coming year. Today, I’ll explain how I translate those priorities into goals, design processes to reach those goals, and develop habits to […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to increase the rate at which you […]
The Ethics of the Data We Collect
Do you remember the uproar about cookies in the late 90s? I don’t mean the sugar-filled kind. I’m talking about web cookies – the bite-sized bits of information that your browser stores locally so that when you return to a website it already knows who you are. If you worked in tech at the time, you […]
Moving Beyond Vanity Metrics: An In-Depth Case Study
It’s one thing to read The Lean Startup and Lean Analytics. It’s another thing entirely to put these principles into practice. It can be a challenge to go from theory to practice. Sure, you might know that vanity metrics should be a thing of the past. But what do you measure instead? Even if you […]
More on the Facebook Social Contagion Study
There are thousands of news stories every day. More than any news publication or news hour could possibly cover. Car crashes, robberies, heroic feats, international skirmishes, sporting events, political battles, traffic jams, fires, weather reports, personal interest stories. The list is infinite. Every day, editors curate which stories are worthy of front-page coverage, which should […]
What’s the Controversy Over the Facebook Social Contagion Study?
A lot of people are up in arms about a research study that was published in the latest issue of the Proceedings of the National Academy of Sciences (PNAS). I’m talking about the Facebook social contagion study. But Facebook didn’t do anything wrong. And neither did PNAS by publishing it. (Although they might have violated […]
