It’s December which means it’s time to reflect on the year and look forward to the coming year. Last week, I wrote about my annual retrospective and how I choose priorities for the coming year. Today, I’ll explain how I translate those priorities into goals, design processes to reach those goals, and develop habits to […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to increase the rate at which you […]
The Ethics of the Data We Collect
Do you remember the uproar about cookies in the late 90s? I don’t mean the sugar-filled kind. I’m talking about web cookies – the bite-sized bits of information that your browser stores locally so that when you return to a website it already knows who you are. If you worked in tech at the time, you […]
Moving Beyond Vanity Metrics: An In-Depth Case Study
It’s one thing to read The Lean Startup and Lean Analytics. It’s another thing entirely to put these principles into practice. It can be a challenge to go from theory to practice. Sure, you might know that vanity metrics should be a thing of the past. But what do you measure instead? Even if you […]
