Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin, Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time. Want to check out the other posts in this series? […]
Doing Discovery Well: How to Measure and Guide Your Team
How do you know that you are doing discovery well? If you want to improve your discovery process, what outcomes help you track your progress? I get asked these questions often. I like that teams are trying to take an outcome-focused mindset to their discovery practice. The good news is setting discovery outcomes is no […]
Goals, Processes, & Habits: A Recipe for Success
It’s December which means it’s time to reflect on the year and look forward to the coming year. Last week, I wrote about my annual retrospective and how I choose priorities for the coming year. Today, I’ll explain how I translate those priorities into goals, design processes to reach those goals, and develop habits to […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to increase the rate at which you […]
