Hypothesis Testing
As you get started with hypothesis testing, be sure to use these resources to make sure you get the most out of your experiments.
Start here to understand the big picture:
And then dive into these to master the tactics:
- The 14 Most Common Hypothesis Testing Mistakes People Make (And How to Avoid Them)
- Not Knowing What You Want To Learn
- How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)
- How to Estimate the Expected Impact of a Product Change
- Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example
- What to Do When You Don't Have Enough Traffic to A/B Test
More than just knowing the mechanics of how to run a good experiment, you also need to know what to test and when.
- Don't Rely on Confidence Alone
- Run Experiments Before You Write Code
- Why You Can (And Should) Experiment When Building Enterprise Products
Hypothesis Testing Video Series
Hypothesis Testing: Levels of Product Analysis
Hypothesis Testing: The 5 Components of a Good Hypothesis
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