So, you’re feeling pretty good about your product discovery habits. You are interviewing customers, iterating on prototypes, running sound experiments, and your team is gaining confidence that you are on a path to reach your desired outcome. It … [Read more]
How Much Time Should You Spend in Product Discovery?
I get asked all the time, “How much time should we spend in discovery?” I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the … [Read more]
What a Good Continuous Discovery Team Looks Like [Case Study]
One of my favorite parts of Mind the Product London this past fall was meeting a product manager and a designer who I had coached in the prior year. We met for afternoon tea and to my surprise they gushed about our time working together. They had … [Read more]
Stop Validating & Start Co-Creating
Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews, defined their MVP, and are now working through the initial designs. Even though … [Read more]
