Product Discovery Glossary

A comprehensive glossary of 149 terms.

A

• A/B Test
• A/B Testing
• Access to Customers
• Accountability
• Active Listening
• Alignment
• Assessing Opportunities
• Assumption
• Assumption Test
• Assumption Testing
• Automate Your Recruiting
• Autonomy

B

• Backlog
• Behavior Change
• Brainstorming
• Business Goals
• Business Model Canvas
• Business Outcomes
• Business Value

C

• CDH Benchmark Survey
• Co-Create with Customers
• Collaboration
• Compare and Contrast Decisions
• Confirmation Bias
• Continuous Discovery
• Continuous Improvement Mindset
• Continuous Interviewing
• Continuous Mindset
• Cross-Functional Team
• Customer Behavior
• Customer Feedback
• Customer Interview
• Customer Interviewing
• Customer Journey Map
• Customer Needs
• Customer Segment
• Customer Stories
• Customer Touch Points
• Customer Value
• Customers

D

• Daily Active Users
• Decision-Making
• Deliberate Practice
• Delivery
• Design
• Desirability
• Desired Outcome
• Discovery
• Discovery Mindset
• Discovery Process
• Discovery Work

E

• Empowered Team
• Engineering
• Engineers
• Escalation of Commitment
• Ethical Assumptions
• Evaluative Research
• Expected Impact
• Experience Map
• Experiments

F

• Feasibility
• Feature
• Feature Factory

G

• Generative Research
• Goal

H

• Head of Product
• How Might We
• Hypothesis

I

• Ideal Customer Profile
• Ideas
• Ideating
• Ideation
• Insight
• Interview Notes
• Interview Participants
• Interview Snapshot
• Iteration

J

• Jobs to be Done

K

• Keystone Habit

L

• Ladder of Evidence
• Ladder of Inference
• Lagging Indicators
• Landing Page Test
• Leading Indicators
• Line in the Sand

M

• Measure of Success
• Measure the Impact
• Mental Representation
• Metrics
• Monthly Active Users
• MVP

O

• OKRs
• One-Way Door Decision
• Opportunity
• Opportunity Mapping
• Opportunity Solution Tree
• Opportunity Space
• Outcome
• Outcomes Over Outputs
• Output

P

• Pain Points
• Prepared to Be Wrong
• Prioritizing Opportunities
• Problem Space
• Product Decisions
• Product Discovery
• Product Manager
• Product Outcome
• Product Squad
• Product Team
• Product Trio
• Product Vision
• Prototype
• Prototyping

R

• Recruiting Customers
• Release
• Representative Sample
• Research
• Risky Assumption
• Roadmap

S

• Setting Goals
• Shared Understanding
• Showing Your Work
• Simulation
• Solutions
• Stakeholder Management
• Stakeholders
• Statistical Significance
• Story Mapping
• Story-Based Interviewing
• Story-Based Interviews
• Strategy

T

• Target Opportunity
• Tech Lead
• Traction Metric
• Two-Way Door Decisions
• Two-Way Negotiation

U

• Unmet Needs
• Usability
• User Interviews
• User Stories
• User Story

V

• Validation Mindset
• Value Proposition
• Viability
• Visualize Your Thinking
• Voice of the Customer

W

• Whether or Not Decisions
• Work in Progress

Last updated: October 29, 2025