AI-Generated Opportunity Solution Trees - All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple Podcasts
In this episode of All Things Product, Petra Wille and Teresa Torres dive into a hot topic circulating on LinkedIn: AI-generated Opportunity Solution Trees. With AI tools like Synthetic Users promising instant user insights, should product teams embrace them—or avoid them altogether?
Teresa and Petra break down the risks of AI-driven research, why real human interaction is irreplaceable, and how relying on synthetic data could mislead your product decisions. Plus, they share practical tips on balancing AI efficiency with real customer discovery.
🎧 Tune in for an insightful discussion on why real conversations still matter in product development!
Topics Covered:
- What are AI-generated Opportunity Solution Trees?
- The rise of Synthetic Users and AI-driven research tools
- Why AI can’t (and shouldn’t) replace human customer discovery
- Real vs. synthetic data: How AI-generated insights can mislead your product decisions
- The risks of using AI personas for usability testing
- Best practices for balancing AI and human-led research
Resources & Links:
- Follow Teresa Torres: https://ProductTalk.org
- Follow Petra Wille: https://Petra-Wille.com
Mentioned in the episode:
- Synthetic Users
- Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes
- Don’t Use Generative AI to Replace Discovery with Real Humans
- ChatGPT
- Gemini
- Claude
- Continuous Discovery Habits
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