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Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 18,000 people product discovery skills and is the author of Continuous Discovery Habits.

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers. And while yes,

Tools of the Trade: Switching from Miro to Jira Product Discovery for Opportunity Solution Trees

Tools of the Trade: Switching from Miro to Jira Product Discovery for Opportunity Solution Trees

I recently sat down with the Consider and Contact team at Hemnet to discuss why they switched from Miro to Jira Product Discovery for building their opportunity solution trees. This was a detailed conversation where the team walked through: * Why they started building opportunity solution trees in Miro and why

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. It sets a clear measure of success. But many teams struggle to set the right outcome. Whether they have a hard time negotiating with stakeholders, feel pressure to commit to multiple outcomes,

Join 4 Upcoming Events on Continuous Discovery with Teresa Torres in August 2024

I’m hosting a lineup of free events throughout August! I’d love for you to join one. August 6th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I outlined in my book Continuous Discovery Habits. We’ll cover:

Ask Teresa: What Do You Do with Atypical Customer Stories?

Ask Teresa: What Do You Do with Atypical Customer Stories?

When we interview customers, our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise known as opportunities) which will inform our product decisions. But what happens when you hear a story that stands out

Don't Use Generative AI to Replace Discovery with Real Humans

Don't Use Generative AI to Replace Discovery with Real Humans

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. Don’t get me wrong. I’m a big fan of generative AI. I use it daily in both my personal life and at work. But when we use generative

Product Trios: What They Are, Why They Matter, and How to Get Started

Product Trios: What They Are, Why They Matter, and How to Get Started

Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. In this article, we’ll cover what