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Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 16,000 people product discovery skills and is the author of Continuous Discovery Habits.

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However,

Understanding How Product Outcomes Connect to Revenue and Costs

Understanding How Product Outcomes Connect to Revenue and Costs

Product teams need to understand how the work they are doing impacts the business. It's up to product leaders to share this strategic context with their teams. Our 2022 CDH Benchmark Survey exposed some gaps in this area. We asked teams: “Is your product intended to grow revenue,

Building a Culture of Accountability for Empowered Product Teams

Building a Culture of Accountability for Empowered Product Teams

I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss how leaders can hold empowered product teams accountable to outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript Teresa Torres: Welcome everybody.

Ask Teresa: What’s the Difference Between OKRs and Outcomes?

Ask Teresa: What’s the Difference Between OKRs and Outcomes?

What's the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it. Defining the Terms: OKRs vs. Outcomes Here's my response: First, an OKR is comprised of an objective and

Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

“Product thought leaders talk about an ideal way of working. Nobody actually works that way.” I can’t tell you how many times I hear this sentiment on Twitter and LinkedIn. And I hate it. I realize that many product people have never worked in a product trio, don’t

Insights from the CDH Benchmark Survey: Measuring Product and Team Performance

Insights from the CDH Benchmark Survey: Measuring Product and Team Performance

For years, I’ve shared that Product Talk’s outcome is to increase the number of teams who adopt the continuous discovery habits that I outlined in my book. The challenge with this outcome is that it’s hard to measure. It’s directionally correct, but without a clear sense

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or what I collectively refer to as “opportunities”) you’re hearing about from customers, the solutions you’re considering, and sometimes