Update: I’ve since revised this hypothesis format. You can find the most current version in this article: How to Improve Your Experiment Design (And Build Trust in Your Product Experiments) […]
Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example
It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one […]
Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn
Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know […]
The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)
I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing […]
Know Who You Are Building For and Why
It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. […]
Ask About the Past Rather Than the Future
At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had […]
The Dangers of Thinking of Products as Features
It’s easy to spend the majority of your time talking about features. You track features in your backlog. You schedule features on your roadmap. Your customers request features. Your sales […]
The Ethics of the Data We Collect
Do you remember the uproar about cookies in the late 90s? I don’t mean the sugar-filled kind. I’m talking about web cookies – the bite-sized bits of information that your browser […]
