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Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 16,000 people product discovery skills and is the author of Continuous Discovery Habits.

Why Engineers Should Participate in Discovery

Why Engineers Should Participate in Discovery

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code? Marty Cagan, in Inspired, argues, “If you’re just using your engineers to code, you’re only getting about half their

2019 Product Conferences

2019 Product Conferences

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to

The Best Continuous Discovery Teams Cultivate These Mindsets

The Best Continuous Discovery Teams Cultivate These Mindsets

Last week, I was in Cleveland for the Industry Product Conference. I spoke about the three mindsets that help a team find success as a continuous discovery team. You can view the video or read my slides and the full script below. Enjoy! Full Script The following script may deviate

Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). I’m excited to share another one with you today. This case study is about a team at CarMax that I just finished working with. You’ll see that

6 Guiding Principles for Effective Product Discovery

6 Guiding Principles for Effective Product Discovery

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. Our

The Art of Managing Stakeholders Through Product Discovery

The Art of Managing Stakeholders Through Product Discovery

So, you’re feeling pretty good about your product discovery habits. You are interviewing customers, iterating on prototypes, running sound experiments, and your team is gaining confidence that you are on a path to reach your desired outcome. It feels like you’ve reached product team nirvana. There’s only

How Much Time Should You Spend in Product Discovery?

How Much Time Should You Spend in Product Discovery?

I get asked all the time, “How much time should we spend in discovery?” I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the time. Second, it implies that there