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Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 16,000 people product discovery skills and is the author of Continuous Discovery Habits.

The 5 Components of a Good Hypothesis

Update: I've since revised this hypothesis format. You can find the most current version in this article: * How to Improve Your Experiment Design (And Build Trust in Your Product Experiments) “My hypothesis is …” These words are becoming more common everyday. Product teams are starting to talk like scientists.

Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example

Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example

It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one last thing to do before the fun begins. You promised your neighbors hot apple cider - with rum,

Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know how to interpret the data in a way that drives successful product decisions? Many of us are new

The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing a great job of putting it into practice. As they explore how to support backlog items

Know Who You Are Building For and Why

It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. But when you draw this conclusion, you skip right from A to Z, ignoring all the steps they took

Ask About the Past Rather Than the Future

At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand experience as a personal trainer and wasn’t just a gym rat. But I was surprised when he struggled

The Dangers of Thinking of Products as Features

It’s easy to spend the majority of your time talking about features. You track features in your backlog. You schedule features on your roadmap. Your customers request features. Your sales team complaints about missing features. Almost everyone thinks of products as features. But if you want to build better