Sign in Subscribe

Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 16,000 people product discovery skills and is the author of Continuous Discovery Habits.

5 Steps For How To Develop Empathy

Empathy made my list of Top 7 Traits of a Good Product Manager. So let's take a look at what it is and how to develop it. As we learned in that article, empathy is the ability to feel another person's feelings. It is often confused

The 7 Core Traits of a Good Product Manager

What makes a good product manager? I've been obsessed with this question. It's why I started this blog. As a practitioner, I want to master my craft. As a consultant and coach, I want to help you master your craft. But how do we do that

What We Can Learn From Facebook About Managing Change

Does this sound familiar? You spend weeks researching a problem. Your team whiteboards multiple solutions. You user test each one. You build the best one. And despite great feedback from your users along the way, when you finally release, all you get are complaints. Change Is Hard The reality is,

How to Write Product Requirements Iteratively

You have an idea. You write it down. Maybe you sketch it on a white board. You talk to some engineers. You write user stories. And away you go. You start building. That sounds right. Isn't that what we are all doing? It's what many of

Build Knowledge by Expanding on Previous Hypotheses

In the last post we ended by concluding that the results of many A/B tests lead to further questions. This is a good thing. Let's take a look at how you can string A/B tests together to build up a knowledge base over time. Let'

How To Run an A/B Test

Now that you are measuring open, click, and conversion rates for your emails, it's time to look at how to improve them. Let's talk about A/B testing, sometimes called split testing. Far too many people hear A/B testing and think button colors and small

Measuring The Success Of Product Emails

We've discussed why you should send product emails, how you can design emails to convert, and how you can ensure your emails get delivered. Today, we'll look at what you can expect from your product emails. Understanding Open Rates Open rate = the # of people who opened