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Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 16,000 people product discovery skills and is the author of Continuous Discovery Habits.

The Awful World of Email Deliverability

It's not enough to just design a good email template. You also have to put in the work to make sure your email gets delivered. Fortunately, there are a lot of great services to help make this happen. Understand Email Deliverability First, let's go over how

Designing Product Emails That Convert

We've already established that sending product emails is absolutely necessary. So let's take a look at how to design product emails that convert. After all, ineffective product emails aren't much better than not sending product emails at all. Start With a Great Template I

Are you sending enough email to your users?

I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. I'm not going to beat a dead horse. Lots of people have written about this. Instead, I&

Is This a Dialogue Or a Discussion?

Have you ever been in a brainstorming meeting where the group gets stuck on one idea? They just want to run with it at the exclusion of all else. If your goal is to generate a lot of ideas, this can be pretty frustrating. But what about the opposite? You&

Weekend Reading: A/B Testing Is Hard, To Pivot Or Not, And More

Each week, I read dozens of blogs, countless articles from my Twitter stream, and one or two books. In Weekend Reading, I highlight the best, as it applies to developing great products. A Personal Approach To Organizational Time Management by Peter Bregman "choosing what we are going to ignore

How To Find Common Ground When Engineers Don't Like Features

Have you ever found yourself in an argument with an engineer about the value of a feature? Take a look at the following exchange: Engineer: I don't think we should let companies message candidates who haven't applied for their jobs. Product Manager: How come? Engineer: It

Find Big Wins by Setting Exponential Goals

I've spent a lot of January working with folks on goal-setting. Setting the right goal can be hard. Whether it's picking the right metric or determining the target, there are plenty of places where goal-setting can go wrong. The biggest mistake I see is, people set