I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability] Will result in [this outcome] We will have confidence to proceed when [we see these measurable signals] If you […]
3 Best Practices for Adopting Continuous Product Discovery
It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the industry books, they attend the popular product conferences, and they follow all the leading blogs. They’ve got this. And they aren’t wrong. Most product teams […]
The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you […]
How to Choose Your Next Experiments
“I think we should use folders.” “I think we should use tags.” “I know. Let’s test them both.” Does this sound familiar? I bet it does. By far the most common mistake teams make when they are new to Lean Startup methodologies is they fall into the trap of substituting judgment with experimentation. Instead of […]
