It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the industry books, they attend the popular product conferences, and they follow all the leading blogs. They’ve got this. And they aren’t wrong. Most product teams […]
The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you […]
How to Choose Your Next Experiments
“I think we should use folders.” “I think we should use tags.” “I know. Let’s test them both.” Does this sound familiar? I bet it does. By far the most common mistake teams make when they are new to Lean Startup methodologies is they fall into the trap of substituting judgment with experimentation. Instead of […]
The Dos and Don’ts of Hypothesis Testing
I see many product managers struggling with how to design and run good product experiments. It’s hard to know what to test and for how long. Few of us are trained to think like scientists. The tools are hard to use. We often overgeneralize our conclusions. It’s great that experimentation is becoming more common practice, […]
