Last week, I was in Cleveland for the Industry Product Conference. I spoke about the three mindsets that help a team find success as a continuous discovery team. You can […]
How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)
I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this […]
3 Best Practices for Adopting Continuous Product Discovery
It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the […]
The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on […]
Why You Aren’t Learning As Much As You Could From Your Experiments
I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly. Most teams make one […]
How to Choose Your Next Experiments
“I think we should use folders.” “I think we should use tags.” “I know. Let’s test them both.” Does this sound familiar? I bet it does. By far the most […]
The Dos and Don’ts of Hypothesis Testing
I see many product managers struggling with how to design and run good product experiments. It’s hard to know what to test and for how long. Few of us are […]
Why You Can (And Should) Experiment When Building Enterprise Products
Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is […]
