I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability] Will result in [this outcome] We will have confidence to proceed when [we see these measurable signals] If you […]
3 Best Practices for Adopting Continuous Product Discovery
A quick note before we start: If you are interested in investing in your customer interview skills, please check out this short, practice-based course. It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the industry […]
The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
A quick note before we start: If you are interested in investing in your customer interview or rapid prototyping skills, please check out these short, practice-based courses. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the […]
How to Choose Your Next Experiments
“I think we should use folders.” “I think we should use tags.” “I know. Let’s test them both.” Does this sound familiar? I bet it does. By far the most common mistake teams make when they are new to Lean Startup methodologies is they fall into the trap of substituting judgment with experimentation. Instead of […]
