I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). The first course focuses on teaching practitioners how […]
Stop Validating & Start Co-Creating
Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews, defined their MVP, and are now working through the initial designs. Even though their MVP will only include a fraction of their near-term vision, Pam wants two weeks […]
4 Powerful Ways to Use Rapid Prototyping to Drive Product Success
When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs. But when we think of rapid prototyping and usability […]
How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)
I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability] Will result in [this outcome] We will have confidence to proceed when [we see these measurable signals] If you […]
