Curation - All Things Product Podcast with Teresa Torres & Petra Wille
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We’re back from our summer break! In this first episode of the new season, Petra Wille and Teresa Torres catch up on Product at Heart and dive into the conference’s 2025 theme: curation.
From backlogs and customer segments to product experiences and your own workload, curation is everywhere in product work. Petra and Teresa explore why this skill is more critical than ever—especially in a world where AI is making it faster and cheaper to build.
You’ll hear how to avoid the “Homer Simpson car” trap, why saying “no” is part of the job, and how to define your own curation criteria so you can make sharper, more intentional choices.
Whether you’re easing back into work post-summer or staring down a mountain of priorities, this episode will help you put on your curator’s hat and focus on what matters most.
In This Episode:
- The inside scoop on Product at Heart 2025
- Why curation is at the heart of great product decisions
- Avoiding the “Homer Simpson car” when building is cheap and fast
- The “bouncer” role in product teams—and why no is a powerful tool
- How to curate your customers and your work with intention
- Petra and Teresa’s personal curation criteria
- How curation connects to product principles, strategy, and user experience
Resources & Links:
- Follow Teresa Torres: https://ProductTalk.org
- Follow Petra Wille: https://Petra-Wille.com
Mentioned in this episode:
- Arne Kitller of Product at Heart
- Product at Heart Conference
- Product at Heart Conference Video Archive
- Elena Verna at Lovable
- How do we avoid building a Homer Simpson car? (video by Teresa)
- Homer Simpson’s dream car
- PICKY – Why Curation Is Your Superpower in an Era of Too Much by Tim Leberecht
- Product Discovery Courses by Teresa Torres
- Coaching Packages by Petra Wille
- Teresa’s Worthy Reads sample on her Linkedin page
- Petra’s Product Leadership Newsletter archive
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