ChatGPT
What is ChatGPT?
ChatGPT is OpenAI's conversational AI tool that allows users to interact with a large language model through a chat interface. Users type prompts and receive responses, enabling back-and-forth conversations to refine and improve outputs.
ChatGPT serves as both a general-purpose AI assistant for personal tasks—like analyzing data, generating content, or answering questions—and a platform for building custom AI applications.
What are custom GPTs?
With a ChatGPT subscription, you can create custom GPTs that have specialized instructions, uploaded files, and specific configurations to perform particular tasks. Custom GPTs allow you to tailor ChatGPT's behavior for specific use cases without writing code.
For example, you might create a custom GPT with instructions for how to analyze customer interview transcripts, upload example transcripts as reference material, and configure it to provide feedback in a specific format. This makes ChatGPT more than just a chatbot—it becomes a platform for prototyping AI-powered tools.
How does ChatGPT fit into product discovery?
Product teams and individual practitioners use ChatGPT for tasks like:
- Analyzing customer interview data
- Generating research questions
- Prototyping AI features before building production systems
- Exploring how AI might augment their workflow
Many people develop elementary-level prompting skills through personal ChatGPT use. Through trial and error—typing a prompt, reviewing the response, and refining—users learn how to communicate effectively with AI systems.
Learn more:
- Don't Use Generative AI to Replace Discovery with Real Humans
- Behind the Scenes: Building the Product Talk Interview Coach
- Building AI Products - All Things Product Podcast with Teresa Torres & Petra Wille
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