Automate Your Recruiting
What is automating your recruiting?
Automating your recruiting means setting up a system where customer interviews appear on your product team's calendar automatically without anyone having to do manual work each week. The ideal is simple: you wake up on Monday morning, look at your calendar, and see a customer interview scheduled for later in the week—and you did absolutely nothing to make it happen.
This automation is what makes continuous discovery sustainable. Without it, teams struggle week-to-week to find people to interview, and eventually fall back to relying on internal signals instead of customer input. When recruiting is automated, the weekly cadence of customer contact becomes reliable and effortless.
How do teams automate recruiting?
The most effective approach is recruiting customers while they're already engaging with your product. Instead of cold outreach or periodic recruiting campaigns, you invite customers to opt in to interviews at natural moments—right after they use a feature, complete a transaction, or contact support.
Pair this with scheduling software like Calendly that lets customers pick their own time slots. They can choose when to meet and how often they want to engage with you. Tools like Ethnio or UserTesting can intercept customers at key moments and immediately offer interview slots, turning interested customers into scheduled interviews with no manual coordination.
What makes automated recruiting work?
Some teams set up triggers with customer-facing colleagues. Sales reps or support teams can identify interested customers and route them to your scheduling link. As long as the customer can self-schedule, it still counts as automated—you're not spending time each week finding and coordinating with participants.
The key is protecting time on your calendar for these interviews. Block recurring slots for customer conversations. When your recruiting is automated and your time is protected, you can maintain the weekly cadence that continuous discovery requires. Without this automation, the interviews that seem urgent in theory get squeezed out by meetings that feel more pressing in the moment.
Learn more:
- Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Related terms:
- Continuous Discovery
- Customer Interview
- Product Trio
Last Updated: October 25, 2025