Delivery
Delivery is the work that product teams do to write code, package releases, and ship products—delivering value to customers. While discovery focuses on deciding what to build, delivery encompasses all the activities needed to build it and get it out the door as quickly as possible.
What is the difference between discovery and delivery?
The best way to think about product delivery is to think about it in relation to product discovery. It's not possible to build a product without doing both discovery and delivery. Discovery encompasses all the activities teams do to decide what to build, whereas delivery is all the activities teams do to write code, package releases, and ship products.
Once a team has decided what to build, the goal is to get it out the door as fast as humanly possible.
What is continuous delivery?
In continuous product teams, delivery is never done. Teams embrace continuous iterations rather than a project-based mindset of shipping a feature and moving on. This continuous approach ensures teams keep improving and iterating on what they've built, rather than treating each feature as a one-time project.
Why does delivery matter?
Most companies overemphasize delivery and underemphasize discovery. By distinguishing these two categories, teams can ask, "How are we doing in each? Are we any good at discovery? Are we any good at delivery?" This separation helps teams build the right products faster.
Learn more:
- Product Discovery Basics: Everything You Need to Know
Related terms:
- Discovery
- Continuous Discovery
- Product Trio
- Outcomes
Last Updated: October 25, 2025