Desired Outcome
A desired outcome describes the expected impact a team wants their work to have on either customers or their business. It's the most important metric a product team can impact and provides a focal point that serves as a guiding light for their discovery efforts.
Does a desired outcome need to be measurable?
A desired outcome is often a metric—something teams want to measure. But it can also be directional, something that guides teams while they figure out what to measure. For example, a team might want to increase engagement, but not yet be sure how to measure engagement.
Why does a desired outcome matter?
A well-defined desired outcome sets the scope for discovery. It helps the team quickly identify and conserve their time and energy for the initiatives that matter most. When selecting a desired outcome, teams want to pick an outcome that will drive the most value for their business right now.
Without a clear desired outcome, teams struggle to prioritize effectively. A focused outcome ensures teams work on what matters most rather than spreading effort across too many initiatives.
The desired outcome sits at the top of the opportunity solution tree and drives all discovery work, helping teams connect their daily decisions to meaningful business and customer impact.
Learn more:
- Shifting from Outputs to Outcomes: Why It Matters and How to Get Started
- Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes
Related terms:
- Outcomes
- Opportunity Solution Tree
- Discovery
- Product Trio
Last Updated: October 25, 2025