Interview Snapshot

An interview snapshot is a one-page template that helps you quickly capture what you learned from a single interview, making interviews more memorable, actionable, and easy to reference later.

What are the seven components of an interview snapshot?

An interview snapshot includes:

1. Name and photo — Identify and remember who you interviewed
2. Quick facts — Put the conversation into context
3. Memorable quote — Help recall the story later
4. Experience map — Depict the story that was told
5. Opportunities — Make the interview actionable
6. Insights — Capture interesting learnings that aren't yet opportunities

Should interview snapshots be synthesis or transcription?

The goal is synthesis—finding the key moments where opportunities emerged—not transcribing every word. Teams with practice can create one collaboratively in 15-20 minutes, ideally right after the interview while stories are fresh.

Why does an interview snapshot matter?

When teams create interview snapshots for every interview they conduct, interviews become more memorable and actionable. They serve as a shared reference that helps teams communicate with stakeholders, size opportunities, and revisit past learning when choosing new target opportunities.

Learn more: The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Related terms:
- Interviewing
- Opportunity
- Experience Map
- Continuous Discovery

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Last Updated: October 25, 2025