Product Team
A product team is a cross-functional group that works together to build and ship digital products.
Good product teams know they can always create more value for their customers and in turn create more value for their business. This shift in mindset often gets referred to as "product thinking" or as a "product mindset."
How do product teams work?
A product trio—typically comprised of a product manager, a designer, and a software engineer—leads product discovery. However, that doesn't mean other members of the team don't contribute. The product team should pull in different members of the team based on the types of decisions they are making.
Product teams need to translate business outcomes into product outcomes that they can impact. A product outcome measures how well the product supports a given business outcome. The product outcome represents how the product team can create business value.
Once a product outcome is selected, the product team needs to discover the opportunity space—the customer needs, pain points, and desires that have the potential to drive their product outcome.
What are the key activities of product teams?
Good product discovery teams engage with customers at least weekly, minimizing the number of decisions they make without customer input. The best teams recognize that digital products are never done. They can always iterate and improve.
Product teams continuously make decisions about what to build, using discovery activities like customer interviewing and assumption testing to inform those decisions.
Learn more:
- Product Trios: What They Are, Why They Matter, and How to Get Started
Related terms:
- Product Trio
- Product Discovery
- Cross-Functional Team
- Continuous Discovery
Last Updated: October 25, 2025