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Story-Based Customer Interviews Uncover Much-Needed Context

Story-Based Customer Interviews Uncover Much-Needed Context

Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. An early customer interviewing mistake is to spend your interview time exploring your solution ideas. You might present a prototype and ask, “What do you think?” Or even,

Join 4 New Events on Continuous Discovery with Teresa Torres (March 2024)

I’m hosting several free events over the next two weeks. I’d love for you to join one of them. March 25th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I introduced in my book Continuous Discovery Habits.

Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

When an organization shifts from delivery or feature teams to product teams, the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own. Instead, they hand

Tools of the Trade: Using Pendo to Manage Customer Requests

Tools of the Trade: Using Pendo to Manage Customer Requests

When you’re building a product, you can easily get overwhelmed by ideas. There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your

Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product in Practice: Adopting the Discovery Habits is An Iterative Process

Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. But if you stick with it, you may eventually find you can look back and see how much you’ve progressed. That’s

The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities). I recommend teams

Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product in Practice: Introducing Opportunity Solution Trees at Texthelp

There are all kinds of ways to introduce continuous discovery habits. If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. If you’re joining a new company, you might want to try a new tactic out with