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Leading the Change: How Ellen Juhlin Introduced Discovery Habits at Orion Labs

Leading the Change: How Ellen Juhlin Introduced Discovery Habits at Orion Labs

For many product teams, continuous discovery is a brand-new way of working. It involves strengthening your understanding of business outcomes, fostering collaboration in product trios, and cultivating many other habits like conducting regular story-based interviews, mapping opportunities on the opportunity solution tree, and identifying and testing assumptions. While you might

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However,

Tools of the Trade: Using Personal Knowledge Management to Solve Problems and Boost Creativity

Tools of the Trade: Using Personal Knowledge Management to Solve Problems and Boost Creativity

The world of digital products is evolving quickly. Whether you’re trying to keep track of everything you learn about your customers during continuous discovery, keep tabs on the latest thought leadership and learnings from others in the industry, or keep on top of all the newest products on the

Understanding How Product Outcomes Connect to Revenue and Costs

Understanding How Product Outcomes Connect to Revenue and Costs

Product teams need to understand how the work they are doing impacts the business. It's up to product leaders to share this strategic context with their teams. Our 2022 CDH Benchmark Survey exposed some gaps in this area. We asked teams: “Is your product intended to grow revenue,

Product in Practice: Getting Engineers Involved in Brainstorming

Product in Practice: Getting Engineers Involved in Brainstorming

Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. In the past, Teresa has written about the major reasons why traditional brainstorming doesn’t work: social loafing (people tend not to work as hard in a group setting), conformity (people

Building a Culture of Accountability for Empowered Product Teams

Building a Culture of Accountability for Empowered Product Teams

I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss how leaders can hold empowered product teams accountable to outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript Teresa Torres: Welcome everybody.

Ask Teresa: What’s the Difference Between OKRs and Outcomes?

Ask Teresa: What’s the Difference Between OKRs and Outcomes?

What's the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it. Defining the Terms: OKRs vs. Outcomes Here's my response: First, an OKR is comprised of an objective and