Sign in Subscribe

Latest

Product in Practice: Mapping Opportunities at trivago

Product in Practice: Mapping Opportunities at trivago

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve. This is why Teresa

Ask Teresa: What if Your Buyers Aren’t Your Users?

Ask Teresa: What if Your Buyers Aren’t Your Users?

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “opportunities”). We then use these insights to guide the products we build. However, many people worry that

Ask Teresa: How Do You Get Your First Product Job Without Experience?

Ask Teresa: How Do You Get Your First Product Job Without Experience?

Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,

Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. However, even when product trios commit to weekly interviews with customers, their companies may have

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are packed. So the idea of trying to carve out time to recruit and schedule interviews might feel

Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company. You might need to get buy-in or support from leadership, you may need to collaborate with user research or

Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

The beauty of continuous discovery is that there’s no single right way to do it. This is why Teresa often talks about guiding principles and core concepts, but encourages everyone to find what works best for them. For example, while Teresa recommends creating a product trio that includes a