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Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of

Doing Discovery Well: How to Measure and Guide Your Team

Doing Discovery Well: How to Measure and Guide Your Team

How do you know that you are doing discovery well? If you want to improve your discovery process, what outcomes help you track your progress? I get asked these questions often. I like that teams are trying to take an outcome-focused mindset to their discovery practice. The good news is

Empower Product Teams with Product Outcomes, Not Business Outcomes

Empower Product Teams with Product Outcomes, Not Business Outcomes

Good discovery starts with a clear desired outcome. A well-defined outcome provides a focal point for the product team and serves as a guiding light for their discovery efforts. It helps the team quickly identify and conserve their time and energy for the initiatives that matter most. However, when we

Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Welcome to the latest installment of Product in Practice! For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions, and using the opportunity solution tree to guide

Working Remotely? 5 Ways to Help Your Product Team Thrive

Working Remotely? 5 Ways to Help Your Product Team Thrive

Product teams should be co-located. This is an often-repeated “truth” in our industry. Today, in response to COVID-19, many companies are instituting mandatory work-from-home policies. This is making co-location impossible for many teams. Thankfully, this “truth” was already on its way to being retired. In fact, it was never true

Why Product Trios Should Interview Customers Together

Why Product Trios Should Interview Customers Together

The following is an excerpt from my upcoming book, Continuous Discovery Habits. I’d love your feedback in the comments. After reading, are you ready to interview as a trio? Still have doubts? Please let me know your thoughts. Product research needs to be timely, actionable, and believable for a

Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Want to check out the other people and companies we’ve featured? Find our other Product in Practice posts here. Ask 100