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How to Take Notes During Customer Research Interviews

How to Take Notes During Customer Research Interviews

For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for participants here and my breakdown of how I am selecting participants here. I’ll be blogging about both

Why You Are Probably Interviewing the Wrong People (And How to Fix It)

Why You Are Probably Interviewing the Wrong People (And How to Fix It)

Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the first 48 hours, I have 90 responses. I was initially thinking that I would interview 9–12 people. But

Are You a Product Manager? Let’s Talk

Long-time readers know that I value user-centered design. I advocate for constant contact with your customers. I encourage product managers to immerse themselves in their customer’s world until they feel like they are drowning in data. It’s only then that we can develop meaningful products. For the past

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

A few months ago, I sat down with Hope Gurion, Chief Product Officer at CareerBuilder, to talk about her team, how they work, and how she stays current in the fast-moving world of product management. I’ve had the pleasure of knowing Hope for the past two years and I

Why Drawing Maps Sharpens Your Thinking

"Could it have been the drawing of maps that boosted our ancestors beyond the threshold which the other apes just failed to cross?” - Richard Dawkins Have you ever wondered why the Business Model Canvas spread like wildfire? To me, the answer is clear. It’s a simple, visual

Why You Aren’t Learning As Much As You Could From Your Experiments

Why You Aren’t Learning As Much As You Could From Your Experiments

I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly. Most teams make one of the following two mistakes: They either gate releases with an A/B test trying to understand whether

Product Managers, Level Up Your Problem-Solving Skills

Product Managers, Level Up Your Problem-Solving Skills

I’ve never met a product manager who doesn’t want to get better at what they do. The challenge is not in the desire, but in putting that desire into action. Product management isn’t a well-defined function. It’s changed rapidly over the past two decades. Most of