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7 Standout Moments From Mind the Product SF 2017

In April, we posted this list of conferences. Since then, I’ve been asked dozens of times what my favorite product conference is. There are a lot of great product events, but for my money, none are better than Mind the Product. It’s the only product conference where I

Managing Product Teams for Success

Managing Product Teams for Success

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things. Most teams want that autonomy, but they struggle with communicating

2017 Product Conferences

2017 Product Conferences

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods,

The Evolution of Modern Product Discovery

The Evolution of Modern Product Discovery

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers. Instead, product teams are experimenting their way to viable solutions. We are putting our

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. So I’m going to scratch

Why You Are Asking the Wrong Customer Interview Questions

Why You Are Asking the Wrong Customer Interview Questions

I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor." That seems reasonable. It’s hard to find a pair of jeans that fit well. I then asked