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Drop Feature-Based Product Roadmaps

When I work on a product, I think about it all day long. I obsess over it. I love exploring the long view. What will this product look like next year? Five years from now? Ten years from now? I love the challenge of identifying the very next step on

You Already Know To Begin With The End In Mind. But Do You?

“It sounds like you need to define what success looks like.” This was such a simple statement. And yet, it had a profound impact on me. I was in my early days at Affinity Circles, leading our product team, and struggling with too many competing priorities. I was wasting time

Practice Defining Your MVP

Suppose you are building eVite. Or Facebook Events. Or whatever your favorite event site is. And you need to define your MVP. How would you think about it? Some of you might already be jumping right in. You are thinking you’ll need: * a basic event listing * the ability to

How You Build Matters. Finding Your MVP.

The MVP. The minimum viable product. The most misunderstood concept in the world of Lean startups. And one of the most critical to get right. Why Time To Build Doesn’t Matter In this post about prioritizing, I argue that time to build shouldn’t be taken into consideration when

The Simplest (and Most Important) Question You Face as a Product Leader

What should you build next? This is one of the most important decisions you’ll make as a product manager. If you work in an Agile environment, you’ll make it sprint after sprint. Much of your success will depend on these decisions. Don’t Do What Most People Do

Why Testing Everything Doesn't Work

Please stop throwing spaghetti at the wall. It doesn’t work. I know you can launch a landing page in five minutes. I know it’s easy to toss up a quick A/B test. And I know how easy it is to chat with the 3 people sitting next

How We Used Kindling at AfterCollege to Engage Everyone in Idea Generation

It’s easy to talk about idea management. It’s much harder to do it in practice. Including everyone in idea generation in a way that is productive takes effort. Collecting feedback on each idea can be tedious. But we know involving everyone in idea evaluation leads to better outcomes.