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You Only Prefer It That Way Because It's Familiar

This post is part of a series about making better product decisions. Tell me how many times you've experienced the following: You've just introduced a new concept design - maybe it's a new way of doing an old feature or maybe it's

How the 10/10/10 Rule can Lead to Better Product Decisions

This post is part of a series about making better product decisions. Three customers are at risk today. You don't have a feature they want and your sales team is concerned they will switch to your competitor's product who does have the requested feature. What do

Is Your Idea a Viable Business?

This post was written for Startup Edition. Almost everyone has at one point in their life thought, someone should make a something or another, or why doesn't this product exist in the world. This is exactly how products are born. It really is that simple. It always starts

Turn Your Inside View Outward

This post is part of a series about making better product decisions. One of the most common questions I get at my company, is why don't we have a mobile app. We are in the age of mobile, how can we possibly survive without a mobile app? There

Why You Only See What You Want to See

This post is part of a series about making better product decisions. You arrive at the office one morning, excited to tell your team about a new idea you had the night before. They look at you nonchalantly. One of them says, "that might work." You were expecting

Find Someone Else Who Has Solved Your Problem Before

This post is part of a series about making better product decisions. I was recently working with our interaction designer on the design of our job posting creation form. Like many job services, we ask for the location of the job, but the design of this section wasn't

How To Make Better Product Decisions

This post is part of a series about making better product decisions. "The remarkable thing about your mental life is that you are rarely ever stumped.” - Daniel Kahneman It's Thursday morning. You settle into your office chair, you crack open your laptop, you take a deep