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Assumption Testing

Assumption Testing: Everything You Need to Know to Get Started

Assumption Testing: Everything You Need to Know to Get Started

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. It’s one of the highest value activities we can do. And sadly, most product teams don’t do any assumption testing at all. And those that do, don’t

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

In all of our Product Talk Academy courses, we ask students, “What’s your biggest hurdle to adopting continuous discovery?” Overwhelmingly, the #1 response is: access to customers. This doesn’t surprise me. In Continuous Discovery Habits, I wrote that the only way to make continuous discovery sustainable is to

Product in Practice: Testing Assumptions Was Tricky But the Convo Team Didn’t Give Up

Product in Practice: Testing Assumptions Was Tricky But the Convo Team Didn’t Give Up

Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting

Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. This can sound overwhelming. Your

Evaluating Solutions: The 5 Types of Assumptions that Underlie Our Ideas

Evaluating Solutions: The 5 Types of Assumptions that Underlie Our Ideas

Assumption testing is at the heart of what good continuous discovery teams do week over week. It’s how we evaluate which ideas will work and which won’t. But before we can test our assumptions, we have to identify them. That’s not always as easy as it sounds.

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However,

Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. At the top, we start with a clear outcome. This sets the scope for our discovery. From