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Assumption Testing

Stop Validating & Start Co-Creating

Stop Validating & Start Co-Creating

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews, defined their MVP, and are now working through the initial designs. Even though their MVP will only include a fraction of their

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs. But when we

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: * We believe [this capability] * Will result in [this outcome] * We will have confidence to proceed

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods,

Why Drawing Maps Sharpens Your Thinking

"Could it have been the drawing of maps that boosted our ancestors beyond the threshold which the other apes just failed to cross?” - Richard Dawkins Have you ever wondered why the Business Model Canvas spread like wildfire? To me, the answer is clear. It’s a simple, visual

Why You Aren’t Learning As Much As You Could From Your Experiments

Why You Aren’t Learning As Much As You Could From Your Experiments

I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly. Most teams make one of the following two mistakes: They either gate releases with an A/B test trying to understand whether

How to Choose Your Next Experiments

“I think we should use folders.” “I think we should use tags.” “I know. Let’s test them both.” Does this sound familiar? I bet it does. By far the most common mistake teams make when they are new to Lean Startup methodologies is they fall into the trap of