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Assumption Testing

Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example

Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example

It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one last thing to do before the fun begins. You promised your neighbors hot apple cider - with rum,

Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know how to interpret the data in a way that drives successful product decisions? Many of us are new

The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing a great job of putting it into practice. As they explore how to support backlog items

Know Who You Are Building For and Why

It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. But when you draw this conclusion, you skip right from A to Z, ignoring all the steps they took

Just Enough Statistics to Get the Product Job Done

Math is hard. I get it. Many of us continue to suffer from the false belief that we are incapable of doing math. I’m going to leave that alone, as this is a product blog and not a blog about the sad state of K-12 education or more specifically

If You Don’t Get This One Thing Right, All Your Product Research and Experiments Won’t Matter.

The report is wrong. This was the last thing I wanted to hear. It was March or April of 2013. We had launched Explore at AfterCollege a couple of months earlier. In the past week, we had circulated and celebrated a report that indicated that Explore (our new product) was

Practice Defining Your MVP

Suppose you are building eVite. Or Facebook Events. Or whatever your favorite event site is. And you need to define your MVP. How would you think about it? Some of you might already be jumping right in. You are thinking you’ll need: * a basic event listing * the ability to