Assumption Testing

The MVP. The minimum viable product. The most misunderstood concept in the world of Lean startups. And one of the most critical to get right. Why Time To Build Doesn’t Matter In this post about prioritizing, I argue that time to build shouldn’t be taken into consideration when

What should you build next? This is one of the most important decisions you’ll make as a product manager. If you work in an Agile environment, you’ll make it sprint after sprint. Much of your success will depend on these decisions. Don’t Do What Most People Do

Please stop throwing spaghetti at the wall. It doesn’t work. I know you can launch a landing page in five minutes. I know it’s easy to toss up a quick A/B test. And I know how easy it is to chat with the 3 people sitting next

In the last post we ended by concluding that the results of many A/B tests lead to further questions. This is a good thing. Let's take a look at how you can string A/B tests together to build up a knowledge base over time. Let'

Now that you are measuring open, click, and conversion rates for your emails, it's time to look at how to improve them. Let's talk about A/B testing, sometimes called split testing. Far too many people hear A/B testing and think button colors and small

Each week, I read dozens of blogs, countless articles from my Twitter stream, and one or two books. In Weekend Reading, I highlight the best, as it applies to developing great products. A Personal Approach To Organizational Time Management by Peter Bregman "choosing what we are going to ignore

When a team sets out to develop a product, they generate a series of hypotheses. In my experience, good teams are explicit about these hypotheses and test them before they invest too much time into a particular product plan. However, more often than not, I see that development teams are