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Customer Interviews

Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Whether you are brand new to conducting customer

How I Designed & Implemented Evals for Product Talk’s Interview Coach

How I Designed & Implemented Evals for Product Talk’s Interview Coach

What does generative AI make just now possible? This is a question that I’ve been obsessed with over the past few months. While I’ve been primarily working alone, I don’t want to go on this journey in isolation. I believe there’s so much benefit to working

Building My First AI Product: 6 Lessons from My 90-Day Deep Dive

Building My First AI Product: 6 Lessons from My 90-Day Deep Dive

Back in March, I was still struggling with how fast everything was moving with AI: RAG, MCP, agents, tools, evals, prompt engineering. It was a lot. Don't get me wrong. I was using ChatGPT and Claude in the web browser every day. But I was struggling to keep

Behind the Scenes: Building the Product Talk Interview Coach

Behind the Scenes: Building the Product Talk Interview Coach

I’ve been diving deep into how generative AI can help us build new skills. I’m firmly in the “AI should augment (not replace) humans at work” camp. I’m concerned about the short-term impact on entry-level employees. I’m concerned about brain rot in the rest of us

Ask the Community: Tracking Opportunities Not Related to Your Outcome

Ask the Community: Tracking Opportunities Not Related to Your Outcome

When you conduct story-based interviews every week, you quickly begin to collect a range of opportunities. And while some of these opportunities might be related to your current outcome, that’s not always the case. It can be hard to know what to do when this happens. You might be

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

In all of our Product Talk Academy courses, we ask students, “What’s your biggest hurdle to adopting continuous discovery?” Overwhelmingly, the #1 response is: access to customers. This doesn’t surprise me. In Continuous Discovery Habits, I wrote that the only way to make continuous discovery sustainable is to

Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

If you want to make continuous interviewing part of your discovery, you have to automate the recruiting process. It sounds simple, but that doesn’t mean it’s easy. While many product teams want to talk to customers every week, they struggle to make this a reality. Whether they face

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers. And while yes,