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Customer Interviews

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or what I collectively refer to as “opportunities”) you’re hearing about from customers, the solutions you’re considering, and sometimes

Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. However, even when product trios commit to weekly interviews with customers, their companies may have

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are packed. So the idea of trying to carve out time to recruit and schedule interviews might feel

Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company. You might need to get buy-in or support from leadership, you may need to collaborate with user research or

Ask Teresa: What Are the Best Customer Interview Questions?

Ask Teresa: What Are the Best Customer Interview Questions?

We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. Find all the posts in this series here. If you’re serious about continuous discovery, one of the most important steps

Ask Teresa: How Do You Select Customers for Customer Interviews?

Ask Teresa: How Do You Select Customers for Customer Interviews?

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery.