Customer Interviews

At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand experience as a personal trainer and wasn’t just a gym rat. But I was surprised when he struggled

Have you ever found yourself disagreeing with someone about what was said? Perhaps you and one of your coworkers watched a user interview and you walked away with two different interpretations. Why does this happen? We’ve already been introduced to the ladder of inference when we discussed finding common

Empathy made my list of Top 7 Traits of a Good Product Manager. So let's take a look at what it is and how to develop it. As we learned in that article, empathy is the ability to feel another person's feelings. It is often confused

I love this post, Do You Care More About the Customers or the Competition?, by David Meerman Scott on Web Ink Now. Take a minute. Go read it. Everywhere I've worked, people on my team have been obsessed with the competition. Every day they read about who is

"If I'd asked customers what they wanted, they would have said a faster horse." - Henry Ford (supposedly) "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it