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Decision Making

Why You Only See What You Want to See

This post is part of a series about making better product decisions. You arrive at the office one morning, excited to tell your team about a new idea you had the night before. They look at you nonchalantly. One of them says, "that might work." You were expecting

Find Someone Else Who Has Solved Your Problem Before

This post is part of a series about making better product decisions. I was recently working with our interaction designer on the design of our job posting creation form. Like many job services, we ask for the location of the job, but the design of this section wasn't

How To Make Better Product Decisions

This post is part of a series about making better product decisions. "The remarkable thing about your mental life is that you are rarely ever stumped.” - Daniel Kahneman It's Thursday morning. You settle into your office chair, you crack open your laptop, you take a deep

Start An Idea Journal

This post is part of a series about making better product decisions. I have a friend (a skier) who decided that snowboarding needed to be more like skiing. He thought that snowboarding looked fun, but he didn't want to give up the precision of two skis. Being an

Stop Asking "Whether or Not" Questions

This post is part of a series about making better product decisions. Recently during lunch, our Director of Sales mentioned that one of our customer's was at risk because we didn't support a specific feature. He asked if we were going to build it. He argued,

Be Prepared To Be Wrong

This post is part of a series about making better product decisions. As startup founders, product managers, designers, it's often easy for us to come up with all the answers. Should we add this feature? Will users take this action? Will changing this copy increase conversions? And of