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Defining Outcomes

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. It sets a clear measure of success. But many teams struggle to set the right outcome. Whether they have a hard time negotiating with stakeholders, feel pressure to commit to multiple outcomes,

Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

The job search process is often unpredictable. How long will it take to hear back from a company? What questions will they ask you during your interview? Will you even enjoy working there? While it’s not possible to remove all the uncertainty and ambiguity from the job search, Teeba

Product in Practice: Iterating on Outcomes with Limited Data

Product in Practice: Iterating on Outcomes with Limited Data

We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. As a quick reminder, your outcome should be something the product team is

Understanding How Product Outcomes Connect to Revenue and Costs

Understanding How Product Outcomes Connect to Revenue and Costs

Product teams need to understand how the work they are doing impacts the business. It's up to product leaders to share this strategic context with their teams. Our 2022 CDH Benchmark Survey exposed some gaps in this area. We asked teams: “Is your product intended to grow revenue,

Ask Teresa: What’s the Difference Between OKRs and Outcomes?

Ask Teresa: What’s the Difference Between OKRs and Outcomes?

What's the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it. Defining the Terms: OKRs vs. Outcomes Here's my response: First, an OKR is comprised of an objective and

Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

“Product thought leaders talk about an ideal way of working. Nobody actually works that way.” I can’t tell you how many times I hear this sentiment on Twitter and LinkedIn. And I hate it. I realize that many product people have never worked in a product trio, don’t

Insights from the CDH Benchmark Survey: Measuring Product and Team Performance

Insights from the CDH Benchmark Survey: Measuring Product and Team Performance

For years, I’ve shared that Product Talk’s outcome is to increase the number of teams who adopt the continuous discovery habits that I outlined in my book. The challenge with this outcome is that it’s hard to measure. It’s directionally correct, but without a clear sense