Defining Outcomes

Each quarter, I set goals for my team. I start by asking, what's the most important thing we can accomplish this quarter that would create the most value for the business. Q3 will be my fourth quarter with my current company and once again our goals this coming

If you haven't read Lean Analytics by Alistair Croll and Ben Yoskovitz, stop reading this blog post and go pick up a copy. No really. It's that good. For those of you who didn't stop reading to go buy the book, I'll

Do you know how much money you've made over your entire lifetime? Probably not. Or how many miles you've ran since the day you were born? Maybe. If you aren't a runner. I can only think of one person who might know the answers

Now that I've told you to measure what matters, let's talk about what that means. A good place to start is by asking, what does success look like? It varies with every product. Let's look at a few examples: An e-commerce site. When I

I met with a designer yesterday who shared with me that she wants to learn user experience design and asked for my advice. I asked her what she was reading and if she had joined any local groups. What had she found useful so far? She was reading Alan Cooper.

We've discussed why you should send product emails, how you can design emails to convert, and how you can ensure your emails get delivered. Today, we'll look at what you can expect from your product emails. Understanding Open Rates Open rate = the # of people who opened