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Opportunity Solution Tree

Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

The opportunity solution tree helps visualize all the work that goes into continuous discovery. Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome, the opportunities they’

Bringing Order to Chaos: Using Opportunity Solution Trees in Everyday Life

Bringing Order to Chaos: Using Opportunity Solution Trees in Everyday Life

If you’re a product person, you’ve developed a set of skills that help you in your job. You know (or you’re in the process of learning) how to identify opportunities, consider different solutions, and identify and test your assumptions. And if you’re working within the continuous

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or what I collectively refer to as “opportunities”) you’re hearing about from customers, the solutions you’re considering, and sometimes

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an answer in terms of what your business cares about. But remember: Your customers don’t care about your business outcomes.

Product in Practice: Mapping Opportunities at trivago

Product in Practice: Mapping Opportunities at trivago

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve. This is why Teresa

Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)

Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)

There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. In that post, she wrote: Opportunities are written as first-person statements like

Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)

Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)

Just like many aspects of continuous discovery, there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. And Hope continues to refine and adapt the tree to help product teams