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Opportunity Solution Tree

Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group, a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). The team

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of

Product in Practice: Getting Started with Opportunity Solution Trees at SuperAwesome

Product in Practice: Getting Started with Opportunity Solution Trees at SuperAwesome

Hi there, Product Talk readers! It’s me, Melissa. I’m Teresa’s blog editor. I mostly work behind the scenes here, polishing and proofreading posts prior to publication. But every once in a while, I’ll contribute a post like this one. Here at Product Talk, we’re excited

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Last month, I spoke at Mind the Product San Francisco. The following transcript is how the speech was written and does not match the talk exactly. I want you to take a minute—think back to elementary school when you were learning multiplication tables. Don’t worry; I’m not

Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Two and a half years ago, I introduced the opportunity solution tree. It’s been a blast seeing product people put it into practice. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees. Like a true Agilist, she hasn’t just adopted the tool,

Prioritize Opportunities, Not Solutions

Prioritize Opportunities, Not Solutions

I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. Our job is not

How Compare and Contrast Decisions Lead to Better Product Outcomes

How Compare and Contrast Decisions Lead to Better Product Outcomes

This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. You can watch the video here: Full Transcript This transcript is the script of the talk as it was written. It is not word-for-word the talk as