Organizational Change

Many companies are either starting on or in the midst of an organizational transformation. Their goal is to adopt the product operating model (as described in Marty Cagan’s book Transformed) or something akin to it. Much of this is being fueled by the success of the FAANG companies (Facebook,

At the beginning of a new year, we’re often excited to make improvements and change our ways of working. “This is the year when I’m going to adopt continuous discovery,” you might be saying to yourself. “I’m going to transform my product team and our entire approach

It’s true that discovery takes time. Interviewing customers, building opportunity solution trees, running assumption tests—these are all activities that take your attention away from delivery. But I’m also a firm believer that discovery doesn’t come at the expense of delivery. Both activities should happen in tandem