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Product Discovery Basics

Product Discovery Basics: Everything You Need to Know

Product Discovery Basics: Everything You Need to Know

Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? We typically define product

6 Guiding Principles for Effective Product Discovery

6 Guiding Principles for Effective Product Discovery

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. Our

The Evolution of Modern Product Discovery

The Evolution of Modern Product Discovery

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers. Instead, product teams are experimenting their way to viable solutions. We are putting our

An Introduction to Product Discovery

An Introduction to Product Discovery

I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery. But if you work in product management, you should know that a

The Rise of Modern Product Discovery

The Rise of Modern Product Discovery

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. Cagan defines

The 4 Most Common Barriers to Outcome-Based Product Management (And How You Can Overcome Them)

The 4 Most Common Barriers to Outcome-Based Product Management (And How You Can Overcome Them)

If you read my last post on outcome-based product management and thought how do I get there, you aren’t alone. I received dozens of emails, tweets, and comments from product leaders just like you asking this very question. In an ideal world, every product manager would start at the

The Path to Better Product Decisions

I spend most of my time helping product teams make better product decisions. I’m starting to notice some patterns. I see three critical areas where we often fall short. First, we don’t always start from a holistic or systems view of the problem we are trying to solve.