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Product In Practice

Product in Practice: One Product Manager’s Quest to Adopt Continuous Discovery at Her Company

Product in Practice: One Product Manager’s Quest to Adopt Continuous Discovery at Her Company

Adopting continuous discovery can feel like a big, audacious goal. If you’ve never spoken with a customer, how will you be able to set up interviews every single week? If you don’t currently work in a product trio at all, how will you be able to work and

Product in Practice: Getting Engineers Involved in Brainstorming

Product in Practice: Getting Engineers Involved in Brainstorming

Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. In the past, Teresa has written about the major reasons why traditional brainstorming doesn’t work: social loafing (people tend not to work as hard in a group setting), conformity (people

Product in Practice: Building to Learn at Singularity Creations

Product in Practice: Building to Learn at Singularity Creations

Saying no is a huge part of excelling in your product practice. If you say yes to every request that comes your way—whether from customers, salespeople, or executives—you can quickly get overwhelmed and lose focus. But this isn’t always easy. Product people naturally want to solve any

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an answer in terms of what your business cares about. But remember: Your customers don’t care about your business outcomes.

Product in Practice: Mapping Opportunities at trivago

Product in Practice: Mapping Opportunities at trivago

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve. This is why Teresa

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are packed. So the idea of trying to carve out time to recruit and schedule interviews might feel

Product in Practice: Assumption Testing with Engineers at Orion Labs

Product in Practice: Assumption Testing with Engineers at Orion Labs

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. This is a common mistake that Teresa addressed in a Core Concepts post, saying “We’ve