Product Requirements

You have an idea. You write it down. Maybe you sketch it on a white board. You talk to some engineers. You write user stories. And away you go. You start building. That sounds right. Isn't that what we are all doing? It's what many of

It's not enough to just design a good email template. You also have to put in the work to make sure your email gets delivered. Fortunately, there are a lot of great services to help make this happen. Understand Email Deliverability First, let's go over how

We've already established that sending product emails is absolutely necessary. So let's take a look at how to design product emails that convert. After all, ineffective product emails aren't much better than not sending product emails at all. Start With a Great Template I

I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. I'm not going to beat a dead horse. Lots of people have written about this. Instead, I&

Whether it's dashing off a quick email or laboring over user stories, how you communicate can have a big impact on the outcomes you drive. Writing well is a critical product skill that you should deliberately practice. As an undergraduate, I learned about Paul Grice's maxims

Do you have a bug management system with thousands of bugs? Do you have meetings to review high priority bugs? Do you argue over how to use priority and severity? Why? Bug management is a waste of time. Bugs fall into three categories: Bugs that need to interrupt work. These