Sign in Subscribe

Product Trios

Product Trios: What They Are, Why They Matter, and How to Get Started

Product Trios: What They Are, Why They Matter, and How to Get Started

Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. In this article, we’ll cover what

The Impact of Working in a Product Trio

The Impact of Working in a Product Trio

I was scrolling through my LinkedIn feed and a post caught my eye. It read: “Marketing owns defining the ideal customer profile.” And then went into details on why. A quick scan through the comments showed that not everyone agreed with this statement. Some people argued a different role owned

Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Working as a product trio is the foundation for discovery. Without input from a product manager, a designer, and an engineer, it’s difficult for us to account for the cross-functional perspectives we need to build successful products. However, most companies tend to have more engineers than product managers or

12 Hurdles to Effective Product Trio Collaboration

12 Hurdles to Effective Product Trio Collaboration

If you’ve ever felt like working as part of a product trio was hard, you’re not alone. We often field questions or comments from people who are skeptical about how this type of collaborative decision-making can work, so we’ve known anecdotally for quite a while that this

Product in Practice: How Botify Broke Down Silos and Moved to Product Trios

Product in Practice: How Botify Broke Down Silos and Moved to Product Trios

Working as a product trio can be a major transformation. If you’re not used to working this way, it involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. The product team at Botify knows

Product in Practice: Why Ramsey Solutions Rotates Engineers in Their Product Trios

Product in Practice: Why Ramsey Solutions Rotates Engineers in Their Product Trios

It’s no secret that engineers can be hesitant to participate in product trios. They might feel anxious about taking on tasks that are new to them and outside their regular routine at work, like speaking directly with customers. They might fear that any time not spent coding is time

Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

When an organization shifts from delivery or feature teams to product teams, the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own. Instead, they hand