Customer Recruiting for Continuous Discovery
Get easy access to customers week over week.
- Stop hustling to find your next interview participant
- Target the right people, even if you don't have many customers
- Let customers opt in, so you don't have to reach out again and again
- 140,000+ books sold
- 7,200+ reviews
- 18,000+ students
- 100+ countries
Talk to customers every week.
Weekly customer interviews only happen when recruiting takes care of itself. Learn four strategies for automating your recruiting process, with real case studies, critiques, and tool walkthroughs, so your next customer conversation is always lined up.
What's included
- 4 In-Depth Strategies: Learn how to automate your recruiting process, including 8 common variations, and choose the right strategy for who you want to talk to.
- 12 Detailed Case Studies: Get inspiration from real-world examples of how teams have successfully automated their recruiting process.
- 13 Real-World Critiques: See the most common mistakes that keep teams from having success, and how to avoid them.
- Comprehensive Tool Reviews: Watch in-depth video walkthroughs of the most common tools used in customer recruiting.
- Personal Feedback: Our instructor team reviews your recruiting strategy and implementation details as you progress through the course.
- Supportive Community: Get support and learn from peers who are also working to automate their recruiting process.
Who this is for
Product managers, designers, engineers, researchers, and their leaders who are adopting the continuous discovery habits and need reliable access to customers. Whether you have thousands of customers or none yet, you will leave with a recruiting process that runs without you chasing every participant.
Learn from teams who have already done it
12 real-world case studies
See exactly how teams at Snagajob, Yesware, HiveMQ, Vistaly, Zayzoon, and seven more automated their recruiting: B2C and B2B, web and mobile, with tools ranging from Pendo and Intercom to custom code.
13 real-world critiques
Watch seven in-product recruiting asks and six email outreach asks get critiqued, so you can see the most common mistakes before you make them.
Tool walkthroughs
In-depth video walkthroughs of Typeform, Qualaroo, Ethn.io, Calendly, Reclaim.ai, Cal.com, and UserInterviews.com, covering making the ask, scheduling, and incentives.
Explore the course outline
6 modules, 49 lessons, 5 hr 33 min of video
01 Start Here
- Welcome: How the Course Works7 min
- The Fine Print: Our Terms and Conditions1 min
- The CDH Slack Community1 min
- Automate Your Customer Recruiting Process & Build a Sustainable Interviewing Habit6 min
02 Key Milestones: Track Your Progress Through the Course
- Help Us Get to Know You9 questions
- Key Milestones: Track Your Progress Through the Course1 min
- Choose a Recruiting Strategy4 questions
- In-Product Recruiting: Share Your Implementation Details4 questions
- Customer-Facing Team Triggers: Share Your Implementation Details3 questions
- Customer-Advisory Board / Design Partners: Share Your Implementation Details4 questions
- Email Outreach: Share Your Implementation Details3 questions
- Recruiting Before You Have Customers: Share Your Implementation Details4 questions
- Share Your Results4 questions
- Recruiting Strategy: Apply for a Course Completion Certificate4 questions
- Help Future Students: Give Course Feedback3 questions
03 Recruitment Automation Strategies for Every Context
- Choose the Right Strategy Based on Who You Want to Talk To1 min
- Deep Dive: Recruiting from Within Your Product or Service16 min
- In-Product Recruiting: Making the Ask - 7 Real-World Examples Critiqued17 min
- In-Product Recruiting: Common Challenges & How to Overcome Them6 min
- Deep Dive: Define Triggers for Your Customer-Facing Partners14 min
- Customer-Facing Triggers: How to Find Your First Customer-Facing Partner7 min
- Customer-Facing Triggers: Common Challenges & How to Overcome Them5 min
- Deep Dive: Interviewing Your Customer Advisory Board (AKA Design Partners)5 min
- Deep Dive: Recruiting Through Email Outreach (When It's a Good Idea & When It's Not)14 min
- Email Outreach: Making the Ask - 6 Real-World Examples Critiqued12 min
- Recruiting When You Don't Yet Have a Product or Any Customers9 min
04 Key Concepts & Building Blocks That Apply to All Recruiting Strategies
- Make a Small Ask in Exchange for a Big Reward: Finding the Right Balance5 min
- Scheduling Software: What It Is, Why It Helps, and How to Get Started7 min
- Reducing No-Shows: Understanding Interview Participant Psychology3 min
05 Get Inspiration: Real-World Examples of Customer Recruitment Automations
- Snagajob: In-Product Recruiting with Ethn.io (B2C, web)3 min
- Mighty Fine Apps: In-Product Recruiting with Custom Code, Typeform, Calendly (B2C, mobile)2 min
- Convo: Email and In-Product Recruiting with Orbital (B2C, mobile)15 min
- FBS Data: In-Product Recruiting with Beamer, Qualtrics, User Interviews (B2B end-users, web)4 min
- Yesware: In-Product Recruiting with Custom Code + Google Forms (B2B end-users, web)4 min
- Zonar Systems: In-Product Recruiting with Pendo, Microsoft Bookings, Zoom (B2B end-users, web)5 min
- HiveMQ: In-Product Recruiting with Orbital (B2B end-users, web)10 min
- Stensul: In-Product Recruiting with Pendo + Zapier (B2B end-users, web)1 min
- MediaZilla: In-Product Recruiting with Custom Code (B2B end-users, web)5 min
- Vistaly: Recruiting from Communities (B2B buyers & end-users, web)10 min
- Zayzoon: In-Product Recruiting with Intercom + Dialpad (B2B2B2C, mobile)10 min
- Early Market Research: Recruiting with UserInterviews Before You Have Customers8 min
06 Find the Right Automation Tools: In-Depth Video Walkthroughs
- Find the Right Automation Tools for Your Team1 min
- Typeform: Making the Ask11 min
- Qualaroo: Making the Ask18 min
- Ethn.io: Making the Ask, Scheduling, and Incentives30 min
- Calendly: Scheduling Software14 min
- Reclaim.ai: Scheduling Software9 min
- Cal.com: Scheduling Software19 min
- UserInterviews.com: Pay to Recruit19 min
Learn from the author of Continuous Discovery Habits
Teresa Torres wrote the book on continuous discovery. Continuous Discovery Habits has become the standard playbook for product teams that want to interview customers every week and act on what they learn, and none of it works without a steady supply of customers to talk to.
Through Product Talk, she has taught these habits to product people around the world. This course distills the recruiting strategies that let those teams interview customers every week without hustling for every participant.
Earn a course completion certificate
The course's assessment activities ask you to choose a recruiting strategy, share your implementation details, and report your results. Once the instructor team verifies that you have put a recruiting strategy into practice, you receive a course completion certificate.
Certificates must be generated while your term is still valid. If your term has expired, you can extend it through the CDH Membership program.
Frequently asked questions
How long do I have access to the course content?
You'll have access to all of the course content for 3 months starting from your course purchase date. Your enrollment also includes the Slack community, monthly community calls, and office hours for those 3 months. Want more time, or access to every Product Talk Academy course you've purchased? The CDH Membership program extends your access and adds several other benefits.
Why don't you offer lifetime access like other self-paced courses?
We limit access for two reasons. We know that many people buy self-paced courses, procrastinate, and never complete them. We limit your access to motivate you to complete the course in a reasonable timeframe. And your course access includes our community, monthly community calls, and monthly office hour sessions with our instructors. We can't offer those benefits indefinitely.
Can I transfer my enrollment to another student?
No. A course purchase is tied to a specific student. You cannot transfer your enrollment to another student.
Is there a way to extend my course access after it expires?
The only way to extend your course access is through the CDH Membership program. It extends your access to any Product Talk Academy course you have previously purchased and includes several other benefits.
Can I defer my enrollment or pause my 3-month term?
We do grant deferrals in some situations. If you have budget to spend before the fiscal year ends but a busy quarter coming up, we can defer the start of your term. If something unexpected happens and you won't be able to complete the course during your remaining term, we can pause your term. We only defer or pause the remaining portion of your term, so let us know as soon as possible. When deferring or pausing, you must complete your 3-month term within 12 months of your purchase date. To request a deferral or a pause, or to resume your term, email support@producttalk.org. We typically respond within 2 business days.
Do you offer a course completion certificate?
Yes. We do not issue certificates for consuming the course content. Instead, the course includes assessment activities, and we issue certificates to students who complete each one and show proficiency. Certificates must be generated while your term is still valid. If your term has expired, you can extend it by joining the CDH Membership program.
What's your refund policy?
We want you to be satisfied with your purchase. Because students get access to the full course immediately, we handle refund requests case by case. Send requests to support@producttalk.org with as much detail as possible about why you are requesting a refund; we typically respond within 2 business days. Requests are usually not granted when you didn't make time to engage with the course before your term ended, when you had different expectations than what this page describes, or when a tactic from the course didn't work right away in your organization. Every tactic needs to be adapted to your context, and we support that experimentation through office hours and the Slack community. Refunds are issued to the original form of payment.
Is this course accessible?
We use high-contrast fonts and reasonable font sizes, include alt text on all images, and provide closed captions on every video. Several of the in-depth video walkthroughs in the Find the Right Automation Tools module are hard to follow without seeing the screen. We do not currently offer audio versions of our text content, but we hope to add this soon. If you have a specific need that is not addressed here, email support@producttalk.org. We'd love to accommodate additional needs if we can.