Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). I’m excited to share another one with you today. This case study is about a team at CarMax that I just finished working with. You’ll see that … [Read more]
6 Guiding Principles for Effective Product Discovery
I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather … [Read more]
The Art of Managing Stakeholders Through Product Discovery
So, you’re feeling pretty good about your product discovery habits. You are interviewing customers, iterating on prototypes, running sound experiments, and your team is gaining confidence that you are on a path to reach your desired outcome. It … [Read more]
How Much Time Should You Spend in Product Discovery?
I get asked all the time, “How much time should we spend in discovery?” I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the … [Read more]
