I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. So I’m going to scratch the surface in … [Read more]
Why You Are Asking the Wrong Customer Interview Questions
I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor." That seems reasonable. It’s hard to find a pair of jeans that fit well. I then … [Read more]
An Introduction to Product Discovery
I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery. But if you work in … [Read more]
The Rise of Modern Product Discovery
I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. If you aren’t familiar with dual-track development, … [Read more]
