Product Discovery Glossary

A comprehensive glossary of 88 terms.

A

• Accountability
• Alignment
• Assessing Opportunities
• Assumption
• Assumption Test
• Assumption Testing
• Autonomy

B

• Backlog
• Behavior Change
• Business Outcomes
• Business Value

C

• Collaboration
• Compare and Contrast Decisions
• Confirmation Bias
• Continuous Discovery
• Cross-Functional Team
• Customer Behavior
• Customer Interview
• Customer Interviewing
• Customer Journey Map
• Customer Needs
• Customer Stories
• Customer Value

D

• Decision-Making
• Delivery
• Design
• Desirability
• Desired Outcome
• Discovery
• Discovery Mindset
• Discovery Process
• Discovery Work

E

• Empowered Team
• Engineering
• Escalation of Commitment
• Ethical Assumptions
• Evaluative Research
• Experience Map
• Experiments

F

• Feasibility
• Feature
• Feature Factory

G

• Generative Research
• Goal

H

• Hypothesis

I

• Ideas
• Insight
• Interview Snapshot
• Iteration

L

• Lagging Indicators
• Leading Indicators

M

• Metrics

O

• OKRs
• Opportunity
• Opportunity Mapping
• Opportunity Solution Tree
• Opportunity Space
• Outcome
• Outcomes Over Outputs
• Output

P

• Pain Points
• Product Decisions
• Product Discovery
• Product Manager
• Product Outcome
• Product Team
• Product Trio
• Product Vision
• Prototype
• Prototyping

R

• Release
• Research
• Risky Assumption
• Roadmap

S

• Shared Understanding
• Simulation
• Solutions
• Stakeholders
• Story Mapping
• Story-Based Interviewing
• Story-Based Interviews
• Strategy

T

• Target Opportunity
• Tech Lead

U

• Usability
• User Stories

V

• Viability

W

• Whether or Not Decisions

Last updated: October 24, 2025