Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is that hypothesis testing only works with consumer Internet products. And the assumption behind that belief is that the only way to experiment is to run […]

The Lean Startup has a flaw. It’s a simple one. It advocates the feedback loop: Build -> Measure -> Learn. I agree wholeheartedly with this loop. The flaw is in where you should start. I prefer: Learn -> Build -> Measure – Tweet This It’s a subtle difference, but it’s an important one. The Hidden […]

You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it out. You have a plan. Your engineering team is anxious to get started. This is what makes building products fun – the appeal of the […]