The Dos and Don’ts of Hypothesis Testing

I see many product managers struggling with how to design and run good product experiments. It’s hard to know what to test and for how long. Few of us are trained to think like scientists. The tools are hard to use. We often overgeneralize our conclusions. It’s great that experimentation is becoming more common practice, […]

Product Managers Don’t Own the Problem (And Designers Don’t Own the Solution)

Two-way feedback loops between defining the problem and generating solutions.

Imagine a product team discussing new commenting functionality on their company blog. “We should let people comment anonymously.” “That will only attract trolls. We should require real names.” “We should require unique names, but allow pseudonyms.” You won’t find a shortage of debate on this topic across the Internet. But there is no right answer. […]