The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing a great job of putting it into practice. As they explore how to support backlog items with research in the discovery track, they are finding […]

Ask About the Past Rather Than the Future

At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand experience as a personal trainer and wasn’t just a gym rat. But I was surprised when he struggled with my first question. I asked […]