Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

Levels of Product Analysis

Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know how to interpret the data in a way that drives successful product decisions? Many of us are new to hypothesis testing. Tools like Optimizely, Visual Website Optimizer, and […]

Ask About the Past Rather Than the Future

At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand experience as a personal trainer and wasn’t just a gym rat. But I was surprised when he struggled with my first question. I asked […]