Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn

Learn more about the 4 levels of product analysis.

Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know how to interpret the data in a way that drives successful product decisions? Many of us are new to hypothesis testing. Tools like Optimizely, Visual Website Optimizer, and […]