Run Experiments Before You Write Code

Learn Build Measure

The Lean Startup has a flaw. It’s a simple one. It advocates the feedback loop: Build -> Measure -> Learn. I agree wholeheartedly with this loop. The flaw is in where you should start. I prefer: Learn -> Build -> Measure – Tweet This It’s a subtle difference, but it’s an important one. The Hidden […]

My Favorite Books Read in 2014

I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that I’m reading. I’ll share details in an upcoming newsletter. If you don’t get my newsletter, you can subscriber here. How Music Works by David Byrne […]

Don’t Rely On Confidence Alone


You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it out. You have a plan. Your engineering team is anxious to get started. This is what makes building products fun – the appeal of the […]